Available for select advisory & consulting engagements

I turn enterprise AI from experiment into measurable P&L impact.

AI Product Manager & Enterprise AI Consultant

AI Product Manager and Global IT Business Analyst. I help operations, supply chain and manufacturing leaders ship AI products that move real numbers — not slideware.

$5M+ value delivered128 AI initiatives governedAPMEA · EMEA · Remote

$5M+
Business value delivered
AI, automation & analytics products
128
AI initiatives governed
27 planned · 59 in-flight · 42 delivered
5+
Years in enterprise AI
FMCG supply chain & manufacturing
12+
Markets enabled
APMEA, EMEA & global cohorts

Work with me

Consulting engagements that pay for themselves.

Engagements are scoped around outcomes, not hours. Every package ends with something your leadership team can act on.

AI Opportunity Audit

Two weeks to a prioritised, costed AI roadmap.

From $2,500fixed scope · 2 weeks
  • Use-case inventory across your functions
  • Value-vs-feasibility scoring and shortlist
  • Build / buy / partner recommendation
  • Costed 12-month roadmap with owners

Best for: Leaders with many pilots and no portfolio view.

Book an audit

GenAI & Copilot Enablement

Adoption that survives after the launch email.

From $3,500per programme
  • Copilot governance and guardrails
  • Role-based prompt libraries and agents
  • Champion network and training curriculum
  • Adoption dashboard and benefit tracking

Best for: Organisations with licences bought and usage flat.

Plan enablement

Supply Chain Analytics & Digital Twin

Control towers, forecasting and simulation that get used.

From $6,000per engagement
  • Data model and ingestion architecture
  • Power BI / Fabric control tower build
  • Anomaly detection and prescriptive views
  • Digital twin or VR training pilot design

Best for: Operations teams drowning in reports, starved of decisions.

Scope a build

Executive AI Literacy Workshop

Demystify AI for the people who approve budgets.

From $1,500per session · half or full day
  • Plain-language AI and GenAI foundations
  • Sector-specific case walkthroughs
  • Hands-on Copilot and agent lab
  • Live use-case ideation and scoring

Best for: Boards and leadership teams setting AI direction.

Request a workshop

AI Product Management Coaching

1:1 coaching for analysts and PMs breaking into AI.

From $150per session
  • Portfolio and case-study review
  • AI PRD and roadmap craft
  • Interview and positioning preparation
  • Structured 90-day growth plan

Best for: BAs and PMs moving into AI product roles.

Book coaching

Not sure which fits? Start with a free 30-minute call — I will tell you honestly if there is no engagement worth doing.

How it works

Diagnose. Prioritise. Ship. Scale.

A deliberately boring method, because AI programmes fail on discipline, not ambition.

01

Diagnose

Two weeks in your data, systems and forums. I map where value actually leaks before proposing anything.

02

Prioritise

Use cases scored on value, feasibility and reusability. You get a shortlist your CFO can defend.

03

Ship

Thin-slice delivery with real users in week one. PRDs, governance and vendor management included.

04

Scale

Reuse over reinvention — playbooks, champion networks and benefit tracking so the second market costs less than the first.

About

Five years closing the gap between AI ambition and AI results.

I am an AI Product Manager and enterprise AI consultant with 5+ years building and scaling AI, analytics and automation products inside one of the world's most operationally complex FMCG environments — British American Tobacco's Asia Pacific, Middle East & Africa (APMEA) region.

Most organisations do not have an AI *idea* problem. They have an AI value problem: dozens of pilots, no portfolio view, no governance, no line to the P&L. That is the gap I close.

As a Global IT Business Analyst in Supply Network Operations (SNO), I lead AI/ML portfolios, Microsoft 365 Copilot and GenAI rollouts, Digital Twin and VR training programmes, and Azure-enabled data platforms — translating strategy into outcomes across markets.

What that has looked like in practice:

  • Consolidated fragmented AI/ML initiatives across APMEA into a single transformation playbook, governance tracker and Power BI framework, giving leadership live visibility across 27 planned (2026), 59 in-flight and 42 delivered initiatives.
  • Delivered $5M+ in business value through AI, automation and analytics products across agri-business, manufacturing and supply chain.
  • Co-authored the NC Ops Data Strategy with Microsoft and Digital Manufacturing leaders, standardising data ingestion and BI architecture for scalable governance.
  • Drove Microsoft 365 Copilot and GenAI adoption across Supply Chain and Quality teams through governance, use-case development and change management.
  • Piloted VR training on Meta Quest 3 integrated with Azure — a scalable capability-building model with automated skill assessment potential.

I am a BUET Computer Science graduate, currently reading for an MSc in Financial Engineering at WorldQuant University, and a certified practitioner in AI Product Management, Leadership and Emotional Intelligence. I have taught Deep Learning and MLOps to global cohorts as a Lead Instructor and mentored teams across Bangladesh, Indonesia, Korea and Vietnam.

My work sits at the intersection of technology, operations and people — making AI practical, responsible and commercially defensible.

If you are navigating transformation complexity, or trying to get past the pilot graveyard, let's talk.

Selected work

Products shipped, not proofs of concept.

A sample of AI, analytics and immersive products delivered across manufacturing, supply chain and agri-business.

GenAI Deployed across APMEA markets

Global AI Ops Chatbot — Atlas

Enterprise LLM-powered assistant for Supply Network Operations. Handles knowledge retrieval, ticket triage and workflow automation across APMEA markets.

  • LLM
  • RAG
  • Azure
  • Python
Immersive Scalable capability model

Digital Twin & VR Training (Meta Quest 3)

Immersive VR training simulator built on a digital twin of a manufacturing line — Azure-integrated, reducing floor training time and safety incidents, with automated skill assessment potential.

  • Unity
  • VR
  • Meta Quest 3
  • Azure Digital Twin
Analytics APMEA regional best practice

Leaf Buying War Room

Prescriptive analytics platform providing actionable insights into industry trends, pricing and performance — recognised as an APMEA regional best practice and used by top management for strategic decisions.

  • Power BI
  • Prescriptive Analytics
  • DAX
Adoption Manual effort reduced

Copilot for Supply Chain & Quality

Rollout and change management of Microsoft 365 Copilot for the SNO function — including custom agents, prompt libraries and governance.

  • M365 Copilot
  • Agents
  • Prompt Engineering
Data Architecture Co-authored with Microsoft

NC Ops Data Strategy

Standardised data ingestion and BI architecture for scalable governance across New Categories, authored with Microsoft and Digital Manufacturing leaders.

  • Azure
  • Fabric
  • Data Governance
Analytics Real-time cross-market visibility

Stock Build Control Tower

Real-time control tower for stock build across APMEA markets with anomaly detection and drill-down analytics in Power BI.

  • Power BI
  • DAX
  • Fabric
Immersive Field-team deployment

AR Modern Oral Experience

Augmented reality onboarding and product experience for the Modern Oral category — deployed to field teams via mobile devices and WebAR.

  • Unity
  • AR Foundation
  • Three.js
  • WebAR
Data Architecture Market-wide enablement

DataHub Deployment — Indonesia

End-to-end deployment of the SNO DataHub for Indonesia: data model, governance, security and analyst enablement.

  • Azure
  • Fabric
  • Governance
Product APMEA Central adoption

BIJOY — Industry Intelligence App

Industry intelligence application supporting Leaf and Manufacturing operations across APMEA Central.

  • Power Apps
  • Power BI
  • Automation
Automation Real-time balance visibility

SPONDON

Automated distributor house day-end balance notification system — pooling data from SAP for real-time visibility.

  • SAP
  • Automation
  • Power Automate
Automation Built for Operations Finance

BEAVER

BI-integrated automated cost management and insights reporting bot — built from scratch for Operations Finance at BAT Bangladesh.

  • Power BI
  • Automation
  • Bot
Product Simplified joiner journey

NextGear

Digital onboarding and induction system for HR — cross-functional collaboration simplifying the new-joiner journey.

  • Power Apps
  • SharePoint
  • Power Automate

Expertise

The toolkit behind the outcomes.

AI / ML & Data

  • Python
  • Power BI & DAX
  • LLMs & RAG
  • Prompt Engineering
  • Microsoft Fabric
  • Computer Vision
  • NLP
  • MLOps
  • Hugging Face
  • Azure ML

Product & Delivery

  • AI Product Management
  • BRDs & PRDs
  • Roadmapping (Now / Next / Later)
  • Agile / Scrum
  • Portfolio & Governance
  • Stakeholder Management
  • Change Management
  • Business Case & Value Tracking

Leadership & Transformation

  • Enterprise AI Strategy
  • Cross-Regional Deployment (APMEA)
  • Executive Communication
  • Coaching & Mentoring
  • Workshop Facilitation
  • CxO Storytelling

Development

  • Flask
  • Power Apps
  • Power Automate
  • Unity (AR / VR)
  • Three.js
  • JavaScript
  • Node.js
  • MySQL
  • Docker
  • FastAPI
  • Streamlit

Cloud & Enterprise Tools

  • Azure
  • Microsoft Fabric
  • SharePoint
  • Microsoft 365 Copilot
  • SAP
  • Meta Quest 3 (XR)
  • MLflow

Experience

Career.

Nov 2025 — Present

Global IT Business Analyst — DBS SNO

British American Tobacco · Malang, Indonesia

Driving digital transformation and AI adoption across manufacturing as part of the DBS OPS ELT, enabling enterprise-scale solutions that improve efficiency, decision-making and shopfloor productivity.

  • Led enterprise AI portfolio management across APMEA — consolidated fragmented AI/ML initiatives into a transformation playbook, governance tracker and Power BI framework.
  • Scaled AI enablement across manufacturing by deploying the Global AI Ops Chatbot (Atlas) and leading AI Playbook initiatives.
  • Accelerated Fit2Win, APO decommission and Digital Twin programmes by aligning global stakeholders and translating strategy into execution.
  • Established a unified regional delivery view across OPS LT forums — 27 planned (2026), 59 in-flight, 42 delivered initiatives.
  • Enabled Copilot and GenAI adoption across Supply Chain & Quality teams — reducing manual effort through governance and onboarding.
  • Drove Operations Data Hub and Azure readiness for scalable cross-market analytics.
  • Co-authored NC Ops Data Strategy with Microsoft and Digital Manufacturing leaders.
  • Piloted VR training (Meta Quest 3) integrated with Azure — a scalable capability-building model with automated skill assessment potential.
Nov 2022 — Oct 2025

IT Business Analyst — DBS Operations

British American Tobacco, Bangladesh · Dhaka, Bangladesh

As Technical Product Manager and IT Business Analyst, led AI, automation and analytics products across agri-business, manufacturing and supply chain — delivering over USD 5M in business value.

  • Delivered AI-enabled compliance, planning and learning platforms — computer vision, prescriptive analytics and digital learning adopted as regional best practices.
  • Led design-to-deliver of Leaf Buying War Room — a prescriptive analytics solution adopted as APMEA regional best practice.
  • Led multi-country deployment of digital products and the national rollout of a digital field force automation system.
  • Delivered environment and safety monitoring systems — RH Tracker, Health & Safety KPI Tracker.
  • Awards: Honor's Club Q2'23, Q1'24, Q2'24, Q3'24; Impact Award Gold 2023; BAT Citizen Developers' Competition '22 (1st Runners Up).
Nov 2024 — Oct 2025

Lead Instructor — Data Science, AI & Machine Learning

Interactive Cares · Bangladesh (Global cohorts)

Lead Instructor for the flagship data science and machine learning career path focused on Deep Learning and MLOps — delivering live courses across APAC, EMEA and North America.

  • 85% live session attendance rate across global time zones.
  • Designed a multi-track curriculum — 200+ slides, 15 hands-on labs, 10 graded assignments, 3 capstones per track.
  • 92% course completion rate, 88% average project success rate.
  • 94% of learners reported increased job readiness; 30% secured new roles or promotions within 6 months.
May 2021 — Oct 2022

Global Graduate — DBS

British American Tobacco · Bangladesh

Management Trainee playing the role of Automation Enabler, Analytics Developer and Project Manager — driving process simplification through digitisation.

  • Implemented the Automation Desk — a service helpdesk specialised in automation tools, accelerating self-service analytics across BAT Bangladesh.
  • Delivered SPONDON, Digi Reports, BEAVER and NextGear.
  • Awards: Honor's Club Q3'22, BAT Citizen Developers' Competition '21 (2nd Runners Up), DBS Corporate Excellence Award '21.
Nov 2020 — Jun 2021

Blockchain Engineer

Emali Limited · Kowloon, Hong Kong SAR

Backend development — built APIs using Node.js with a MySQL-based database.

Sep 2020 — Apr 2021

Machine Learning Engineer

ACI Limited · Dhaka, Bangladesh

Contributed to AI/BI projects in Computer Vision, NLP and Exploratory Data Analysis — automating and simplifying business processes.

  • Savlon FAQ ChatBOT and Joy Bangla Alapon (NLP).
  • Bike licence plate recognition — reduced Yamaha 3S centre servicing time by 60% per bike.
  • Doctor prescription handwriting recognition (transfer learning).
  • Contributed to Articulated Name Calling in the Voice feature of Facial Recognition.
Oct 2020 — Dec 2020

Information Technology Intern (NESTernship)

Nestlé · Dhaka, Bangladesh

Built BlueNes — a data management solution for blue-collar and white-collar employee health records.

Jun 2020 — Aug 2020

Blockchain Developer Intern

Technohaven Company Ltd. · Dhaka, Bangladesh

Advanced blockchain training — built a blockchain-based inter-bank settlement system in R3 Corda (full-stack CorDapp).

Credentials

Education, awards and certifications.

Education

  • Master of Science (MS), Financial EngineeringWorldQuant University · Oct 2025 — Oct 2027
  • Bachelor's degree, Computer Science and EngineeringBangladesh University of Engineering and Technology (BUET) · Graduated
  • Higher SecondaryNotre Dame College
  • SecondaryIdeal School and College

Awards & recognition

  • DigiKnight'21
  • DigiKnight'23
  • Honor's Club Q3'22 — Driving Digitalization in Manufacturing
  • Honor's Club Q2'23 — Local eIWS Platform
  • Honor's Club Q1'24 — Leaf Industry Estimation App
  • Honor's Club Q2'24 — AI & Analytics Empowered Leaf Buying
  • Honor's Club Q3'24 — Learning Management Solution for BD Operations
  • Impact Award Gold 2023 — Leaf Tech Program
  • BAT Citizen Developers' Competition '22 — 1st Runners Up
  • BAT Citizen Developers' Competition '21 — 2nd Runners Up
  • DBS Corporate Excellence Award '21 — Implementing Citizen Developers' Program

Certifications

  • Leading with Emotional Intelligence
  • Transitioning from Manager to Leader
  • Blockchain Revolution | Transacting on the Blockchain
  • Power BI Quick Tips
  • Power BI Mistakes to Avoid (2021)

Languages

  • EnglishFull Professional
  • BengaliNative

FAQ

Questions clients ask first.

What does an enterprise AI consultant actually do?
I sit between your business problem and the technology. That means finding where AI creates defensible value, writing the product requirements, governing delivery, managing vendors and internal teams, and tracking the benefit through to your P&L. I am accountable for outcomes, not decks.
Do you work with companies outside FMCG and manufacturing?
Yes. The deepest patterns — portfolio governance, data readiness, adoption and value tracking — transfer across any operations-heavy business. Manufacturing, supply chain, logistics, agri-business, energy and financial operations are the strongest fits.
How do engagements start?
With a free 30-minute call. If there is a fit, most clients begin with a fixed-scope AI Opportunity Audit, which produces a prioritised, costed roadmap. That roadmap is yours whether or not we continue together.
Can you work with our existing vendors and internal team?
That is usually the point. I typically act as the product owner who holds the vendor, the data team and the business to one roadmap and one definition of done.
Do you offer remote and cross-timezone engagements?
Yes. I am based in Indonesia and routinely work across APMEA, EMEA and global cohorts, with overlapping hours arranged per engagement.
What does it cost?
Fixed-scope audits start from $2,500, fractional product leadership from $4,000 per month, and workshops from $1,500 per session. Every proposal states the deliverable and the outcome before you commit.

Let's find where AI pays for itself in your business.

A free 30-minute call. Bring your messiest problem — you will leave with at least one concrete next step, whether or not we work together.

Email Araf